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SPORTFIVE is the world's no.1 football agency and one of the largest sports agencies worldwide. In all, SPORTFIVE has co-operations with more than 30 football associations and over 250 clubs, as well as several leagues. Furthermore, the International Olympic Committee (IOC) has entrusted SPORTFIVE with the marketing of the media rights to the 22nd Winter Olympics (2014) in Sochi, Russia, and the 31st Olympic Games (2016) in 40 European markets. SPORTFIVE is a company of Lagardère Sports.

In addition to its core business of football, SPORTFIVE is also active in handball, winter sports and rugby. In recent years, SPORTFIVE has optimised and fine-tuned its comprehensive marketing concept for football clubs. In Germany, SPORTFIVE's client list in this field includes ten Bundesliga clubs and a third-league club. Leading clubs from other European football leagues have also signed on for SPORTFIVE's comprehensive marketing idea. SPORTFIVE's New Media business segment applies itself to the burgeoning market for internet and mobile phone rights.

As for selling stadium naming rights, SPORTFIVE is the pioneer of this form of advertising in Germany and offers clubs unmatched expertise.
SPORTFIVE also offers a wide range of consulting services and regularly publishes comprehensive market-media studies, feasibility studies and up-to-date market research reports.