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Fax: +44 1625 540 502
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Sportfive Companies
SPORTFIVE is the world's no.1 football agency and one of the largest sport agencies worldwide. In these countries you will find local SPORTFIVE Companies
United Kingdom | SPORTFIVE Limited
12 Manchester Road, Wilmslow, Cheshire SK9 1BG
France & Africa | SPORTFIVE S.A.
70 rue du Gouverneur Général Eboué, 92130 Issy-Les-Moulineaux
Phone: + 33 1 41 23 55 00
Fax: + 33 1 41 23 00 13
Germany | SPORTFIVE GmbH & Co. KG
Nagelsweg 33–35, 20097 Hamburg
Phone: +49 40 376 77-0
Fax: +49 40 376 77-129
info@sportfive.de
SPORTFIVE International S.A.
Rue de la Coulouvrenière 29, 1204 Geneva
Phone: +41 22 596 1900
Fax: +41 22 596 19 19
info-geneva@sportfive.com
Italy | SPORTFIVE S.r.l.
Corso Einaudi 22, 10129 TURIN
Phone: +39 0 11 4500750
Fax: +39 0 11 19781724
Israel | SPORTFIVE Limited
11 Galgalei Haplada, Herzeliya Pituach, 46733 Israel
Phone: +972 99 52 51 55
Fax: +972 99 52 51 50
dirk.schluenz@sportfive.com
Bulgaria | SPORTFIVE GmbH & Co. KG, Branch Bulgaria
11 Uzundjovska Street, Sofia 1000
Phone: +359 2 9810185
bfu@sportfive.com
Poland | SPORTFIVE Sp. z o.o.
Ul. Krzywickiego 34, 02-078 Warszawa
Phone.: +48 22 622 94 89
Fax: +48 22 622 84 41
sportfive@sportfive.pl
Asia | SPORTFIVE Singapore Pte Ltd
30 Mohamed Sultan Road, #03-00 Lam Ann Building, Singapore 238974
Phone: +65 6578 5500
Fax: +65 6578 5511
info@sportfiveasia.com
- Marketing Rights
- Sports Sponsorship
- The Social Context of Sponsorship
The Social Context of Sponsorship
The Social Context of Sponsorship
Sponsorship enjoys a high level of social acceptance
The relationship between financial scope and sporting success is frequently the subject of debate in the media; the involvement of major investors in football clubs, the re-tendering of Bundesliga TV rights and the question as to what extent a gold medal in a fringe sport can be marketed are all issues which are keenly discussed. The financial framework has long become a relevant aspect of sports coverage in terms of ensuring sporting competitiveness.
The majority of the population recognises the great importance of sponsors and partners for sport today. Over 90% of the German population between 14 and 69 years of age stated that they regard sponsorship as important for sport whereby a mere 1% sees this as unimportant. In view of limited state funding, the vast majority assume that sports can only be successfully sponsored when companies also get involved. That successful and attractive sports are increasingly dependent on the involvement of companies is reflected in the fact that 78% of the population believe that German sports persons and teams would not be able to compete at international level without the aid of sponsors. This, in itself, is evidence of the positive effect of sponsorship: sponsors are seen as sporting partners and their involvement is regarded as essential.
As would be expected given the major importance of sponsorship for sport, sponsorship activities are extremely well accepted. 78% of German citizens view sponsorship as positive. In recent years the level of public acceptance has further increased.
SPORTFIVE Fußballstudie
This newsletter gives readers insight into the interplay of business, the media and sports in sports marketing, sponsoring and co-branding or brand management.
Newsletter mixedzone
This newsletter gives readers insight into the interplay of business, the media and sports in sports marketing, sponsoring and co-branding or brand management.